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December 12th, 2008
FOR IMMEDIATE RELEASE:
Fly Max Films Announces
New Fly
Fishing Television Series on WFN & WFNHD!
TORONTO - Fly Max Films, a Canadian
production company in a strategic partnership with The
Canadian Fly Fisher Magazine, announced a
ground-breaking new television series today dubbed “Fly
Max TV”, set to debut on WFN: World Fishing Network HD this
Boxing Day, December 26th at 6:30pm EST.
Fly Max TV Season 1 shatters the conventional fishing TV
show mold! With over 30 hosts and a total of 11 Canadian
and 2 international fly fishing destinations formatted
into 13 half-hour episodes. The unique “less-talk, more
fishing” approach is sure to give viewers more of what
they want with no added fluff. During Fly Max TV Season
1, viewers will follow the Fly Max Films crew on a chase
for over 20 different species of freshwater fish on the
fly! Never before has so much variety been showcased on
a fly fishing TV show in a single season. Best of all,
Fly Max TV Season 1 is filmed in stunning full 1080HD!
“After nearly two years of production, we’re very
excited to go to air with Fly Max TV in Canada and the
US! We are out to redefine perceptions of fly fishing,
and we believe we’ve got the right product to do it!”
say Nick Pujic and Paul Langford, Executive Producers.
“It doesn't matter if you've fly fished before or not,
or if you have fished period, once you watch Fly Max TV
you will want to go!"
Unlike most made-for-television shows, Fly Max TV is
engineered to spark new interest in fly fishing while
breaking down old misconceptions through a fast paced
style that is fun and exciting to watch. It's all about
the fishing and the passion that drives anglers to fish,
without the typical host-oriented filler.
With Fly Max TV a cornerstone in a long-term strategic
partnership with Fly Max Films, the addition of
television programming to The Canadian Fly Fisher
Magazine’s existing media platforms is significant,
entrenching the publishing company as the clear
cross-platform media leader in the Canadian fly fishing
industry. Fly Max TV will reach an estimated 5 million
households in Canada on WFN and an additional 15 million
households in the United States on WFN & WFNHD.
Be sure to tune in to WFNHD
on Friday, December 26th at 6:30pm EST for the World
Premiere!
About WFN
WFN: World Fishing Network is Canada’s only 24/7 network
dedicated to all segments of fishing with programming
that covers instruction, tips, tournaments, travel,
food, boating, outdoor lifestyle and more. WFN’s
coverage includes a selection of the best international
series and the most diverse species coverage of any
outdoor network. WFN was originally launched in December
2005 as North America’s first channel dedicated to
covering every aspect of the angling and sport fishing
industry. WFN is distributed across Canada and is
available in the United States on Verizon, FiOS and DISH
Network.
WFN is online at
www.wfn.tv
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